SDR? AE? CRO? When??
The top question I often get from early-stage founders/CEOs: Should my initial hire be an SDR, AE, or CRO?
Let’s break it down.
1. First, look at your pipeline coverage, if you need more opps, start with a SDR. Demand creation is your clear focus.
2. If you're drowning in opportunities, and deals are slipping through the cracks. Hire an AE to help you close.
3. “CRO at Series A”? Hard NO!
Repeat After Me: It’s a waste of time.
You need doers; not dashboard jockey.
And always remember, your FIRST sales hire isn’t the same as an EARLY sales hire.
Two questions for Interviewing that First Sales Hire:
“Have you crafted 0-1 processes in previous roles - give examples”
You’re part of the team, and six months down the line, things aren’t quite clicking. Any thoughts on what might be the reason?”
Ricky
