SaaSy Talk Unfiltered: Leading Tradify to Global Success
Introduction and Guest Background
In this thought leadership article, we have the privilege of diving into the mind of Michael Steckler, the CEO of Tradify, featured in a recent episode of SaaSy Talk Unfiltered. With a diverse background in sales, media, and technology, Michael brings a wealth of experience and expertise to his role. In this conversation, we explore his journey into the tech industry, his transition from founder to CEO, the challenges and opportunities of leading a global team, the role of metrics in business success, and the future plans for Tradify.
Journey into Tech and Early Career
Michael's journey into the tech industry was not a direct path. With a degree in politics, he initially pursued a career in journalism but found himself drawn to the world of sales. He joined Microsoft in 2000, during the early days of online advertising, and played a pivotal role in building their advertising business. He later joined a French startup called Criteo, where he experienced tremendous growth and success, eventually leading the company to a successful IPO. These experiences gave him a deep understanding of the tech industry and the skills necessary to lead a high-growth company.
Venturing into Entrepreneurship and Joining Tradify
After spending several years in the United States, Michael and his family made the move to New Zealand in 2019. It was during this time that he became involved with Tradify, initially joining the board and eventually taking on the role of CEO. He was drawn to Tradify's business model, the impact it had on its customers, and the potential for global growth. With a strong team and a large market opportunity, Michael saw the potential for Tradify to become a global leader in its space.
Taking the Helm as CEO of Tradify
As CEO of Tradify, Michael's primary focus is on making a measurable impact and building a strong culture. He believes in empowering his team and assembling a group of talented individuals who can drive the company's success. He emphasizes the importance of being mentally resilient and having a support network of mentors and fellow CEOs who can provide guidance and advice. Michael also recognizes the need to constantly reflect on past experiences and learn from mistakes in order to continue growing as a leader.
Reflections on Past Experiences and Lessons from Microsoft and Criteo
Michael's time at Microsoft and Criteo provided him with valuable insights and lessons that he carries with him in his role at Tradify. At Microsoft, he learned the importance of metrics, performance management, and building strong relationships with talented individuals. He also witnessed the rapid growth of the internet advertising industry and the excitement of being at the forefront of a new technology. At Criteo, he experienced the power of ambition and the impact that a strong founder-led company can have. These experiences shaped his leadership style and his approach to building and scaling successful businesses.
Adjusting to New Zealand's Tech Scene
Moving from major tech hubs like London and New York to New Zealand presented its own set of challenges and opportunities for Michael. He recognized the unique opportunity to tap into the country's deep understanding of small businesses and the challenges they face. He also appreciated the ability to sell to small businesses from anywhere in the world. However, he acknowledged the challenges of being located at the bottom of the planet and the need to carefully manage time zones and cultural differences. Despite these challenges, Michael embraced the tech scene in New Zealand and quickly immersed himself in the local community.
Building a Support Structure as a CEO
Being a CEO can be a lonely job, but Michael emphasizes the importance of having a strong support structure. He believes in being mentally resilient and finding ways to recharge and stay focused. He also values the support of his board and shareholders, who can provide guidance and advice when needed. Additionally, he emphasizes the importance of building a network of mentors and fellow CEOs who can offer support and share their experiences. Having a strong support structure is crucial for navigating the challenges and pressures of being a CEO.
The Role of Metrics in Business Success
Metrics play a critical role in driving business success, and Michael believes in focusing on the most important metrics that drive the company's performance. He emphasizes the need to differentiate between vanity metrics and operational metrics that truly impact the business. By understanding the key metrics and aligning them with the company's goals, leaders can make informed decisions and drive growth. Michael also recognizes the importance of being authentic and transparent with metrics, both internally and externally, to build trust and accountability.
Looking Ahead: Future Plans for Tradify
Looking ahead, Michael's focus for Tradify is on execution and continued growth. He emphasizes the importance of staying true to the company's values and maintaining a strong product-market fit. He also highlights the need to constantly innovate and adapt to the changing needs of customers. With a strong team and a clear vision, Michael is confident in Tradify's ability to continue its global success and make a positive impact on the lives of tradespeople around the world.
In conclusion, Michael Steckler's journey and insights provide valuable lessons for aspiring leaders and entrepreneurs. From his early career in sales to his experiences at Microsoft, Criteo, and now Tradify, Michael's story is one of resilience, adaptability, and a commitment to building great products and strong cultures. As he continues to lead Tradify to global success, his focus on execution, customer understanding, and building a supportive network will undoubtedly contribute to the company's continued growth and impact.
